Marketing See consumers in their world
Speak in your target audience’s language by observing them in the places they use, discuss and buy your product.
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If-It-Were-Our-Money recommendations that you can trust and act upon
Base your strategy on actual consumer behaviour, rather than claimed, retrospective accounts.
Develop new brand opportunities by observing and understanding unmet consumer needs.
Create marketing content rooted in reality by getting an unfiltered view of your consumers using your brand in-situ.
Understand your real competition through a consumer lens, by observing the occasion in which you want to play.
Cheat sheet checklist: Where we can help
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7P analysis – product, place, pack, price, promotion, proposition and purchase intent |
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How do people shop my brand |
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Customer segmentation creation |
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Demand spaces creation |
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Usage occasions and opportunities |
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Pack testing |
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Brand restage testing |
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NPD concept testing |
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NPD prototype testing |
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Brand keys / diamonds / pyramids |
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Brand awareness & equity tracking |
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Product performance vs competitor/s |
“We were looking for a research solution that gave an ‘extra’ level of insight to help support the development of a proposition and the all important retailer sell in. Watch Me Think gave us exactly what we needed and really allowed the consumers to interact with the products and consider the proposition over a longer period of time in their own homes and an environment they felt truly relaxed in, ultimately leading to greater insight and feedback.”
What we do…
Watch Me Explore
Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.
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Watch Me Develop
Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.
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Watch Me Use
See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.
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Watch Me Shop
Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.
Learn moreWe help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.
Chat research with a Strategy Brain
EMEA
Say hello to
Jenny
Americas
Say hello to
Amanda
