A penny for your thoughts

I’ll start with my mum.

She’s often asked by huge multinationals how they can make their products and services better. It’s true. She’s constantly pestered with “quick” surveys, feedback forms and telephone interviews.

Is my mum special? No. Well, special to me. But still, no. Is she some sort of guru? No. IQ over 200? No. But she likes to think so.

So what does she have? She has genuine, valuable opinions as an end user of products and services in real life situations.

As do countless other mums. And my neighbours. And that guy who made me my coffee this morning. And the lovely old lady walking her dog who bid me good day.

If all these everyday people providing insights had MBAs, we’d call them consultants and pay them megabucks. But they haven’t, and they won’t. So we aim to redress that balance, to a degree.

To help my mum, and thousands of other people, capture truths, evidence, insights and reality, on video, and serve it up nicey-nice to the companies who can benefit from their advice. And in return they get paid for their time and invaluable thoughts.

My mum’s happy. And the companies get good advice and sell more of what they produce. So they’re happy.

And we at WMT are happy because we get paid to have fun doing all this. That’s what you could call a win-win-win situation.

That’s why we do what we do.

Co-Founder, Watch Me Think