Real lives on video.
Analysed, managed and curated by humans
Too much consumer research is based on claimed behaviour (what people say), rather than observed behaviour (what people do).
Watch Me Think is a specialist consumer research agency that uses the power of video to capture and analyse observed behaviour, marrying it with claimed behaviour, to bring you closer to the truth behind people’s decision making and patterns of use.
How to get to the truth
How do you get from observation to insight? How best to identify the enablers and barriers?
Our Methodology
We get more answers by asking fewer questions.
Our subjects are given tasks. Within an occasion. In the place and time of real use. In the company of the friends or family who would normally be there for this task to take place.
They are not asked to explain themselves while doing the task.
We watch what they do. We use screen recording techniques and self-review observations to extract meaning and insight. It’s as close-to-true as it comes.
Walking in your shoes
Our world-class Research Teams are led by highly-trained and hugely experienced researchers in the Americas, Europe and Asia/Australasia.
All have held senior roles in major companies such as Unilever, PepsiCo, and Mondelez.
They know first-hand the situations you face on a daily basis and, after listening to and understanding your needs, will always tailor their findings to practical, actionable advice.
They work together with Operations Specialists who ensure your briefs and requests are delivered on time and to your specifications.
The Analysis
We offer 4 types of analysis on observed behaviours.
By the Subjects Themselves
Uniquely, we get our “Thinkers” to review and analyse their own actions
By our Experts
We get our Qualitative Research experts to analyse and place meaning on what they observe
By our Machines
We run everything we have through our unique pattern libraries to unlock, group and identify observed as well as spoken behaviours
By Consumer Peers
Uniquely, we can ask like-for-like consumers to review and compare what they observe to their own behaviours, to gain an additional level of insight
The Deliverables
With every project we do, you get:
Actionable advice
What we’d do if we were in your shoes, based on what we’ve seen
Qualitative Report
If requested, a qualitative report on the findings, insights and meanings
Playlists Highlight Reels
If requested, themed playlists and professionally created story-telling reels to bring home the truths uncovered to internal and external stakeholders.
On-site Presentations
If requested, on-site presentations and workshops of the findings, insights and meanings
All the Footage
The entire library of videos collected - indexed and human transcribed
Ways in which we can help you
We constantly strive to seek a better understanding of:
Particular occasions from consumers’ perspectives
How consumers interact with new products, packaging or services
How consumers shop a category across different channels
Consumer tensions during a usage occasion
What needs to do done to make your products more relevant to consumers
How the product experience can be optimised
"Watch Me Think has been really critical in bringing consumers to life in our business as part of our wider consumer closeness programme [...] The impact has been huge, particularly to our business planning process."
"The workshop [where each participant reviewed a set of consumer videos] landed very, very well with everybody in the room [...] And because they’d all been so involved [...] they actually felt an emotional attachment to these target audiences. Which was music to my ears as a business partner.”
If you would like to speak to some of our clients, then just ask.
There’re a good few who’d be prepared to give you references and talk about why they continue work with us.
Watch Me Think is Thinkin' about ...
A twisted-lemon take on the world of MRX
Issued every 2 weeks
Fancy the odd pun, the odd dig, the odd oddness?
Sign your soul up ~ pets taken in part-exchange ~Free Video Management Platform
Truths observed in videos can be hard to mine and hard to manage. But our video management platform cracks open what’s inside videos so that you can investigate insights at any point within any transcribed video.
What before would take you hours to sift through, mark-up, send to a video editor... and then wait... and wait... can now take minutes
Easily find the evidence you need
Select, clip out, collate, compile and share with external agencies
Invite your colleagues to collaborate with you on creating shareable playlists for certain behaviours, triggers, barriers, enablers etc
Non-verbal actions are also transcribed
Emotional analysis, meaning analysis, image recognition - it’s all there
EMEA
Americas
Asia
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See those people on the left? The Market Researchers? They just LOVE to know what’s going on in your head. And we’ll pay you for it!
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