Brexit. Trump. Both are examples of market research icebergs: what people say they will do vs what they actually do. There is a need to avoid peer-pressured and post-rationalised feedback. To access System 1 thinking. The automatic. The emotional. The subconscious.
How? Through the methodology of consumer-made, in-the-moment videos. Real people in the real place of use. Delivered in a package that helps you communicate it creatively, engagingly, widely; through the film itself, the qual analysis that backs it up, and the video analytics platform it sits on.
Bring the real, uninhibited consumer into Innovation kick off meetings, for consumer connects, or white space discoveries.
Uncover category growth drivers, the barriers and triggers. Use it for proposed category or store layouts and new product sell ins. Magic-dust for retailer presentations.
Find what’s really working, what isn’t. Conduct real-life A vs. B tests. We can take your services and brands into the heart of people’s homes: how they are really used, perceived, stored...
For consumers or strategies. Commission day-in-the-life projects. Breathe life into a segmentation study with what is seen rather than just what is told.
Use your consumers to connect with your consumers. The desire to use real consumers on consumer facing platforms has seen our content used on multiple consumer facing sites.
Danone used us to give critical insight into the nature of the UK consumer across a global business.
GSK used us to create enduring and memorable segmentations. People; not pie charts.
Need something special? Something fast?
Need a stream of cost-effective consumer connectedness?
No throwaways. No half-hearteds. No it’ll-do’s. We coach our Thinkers to create high quality footage that captures actual behaviour and surrounding context (no more floating heads talking into a camera, huzzah!)
Not just talking-heads. The self-made videos capture conversations and dialogues. Actions and interactions. Accidents and upsets. The unexpected and the unintended.
We mine for truth and originality. We sow the seeds of ideas, cultivating serendipity and chance. In all, we use less questions to get you more answers.
The toast may burn. The child may throw the toys. The parrot may land on their head. It’s all happened. This is real, authentic in-the-moment filming.
You can have all 3. Sheds, bedrooms, closets and showers? Tick. Nigeria, Saudi, Chile, Indonesia? Tick. 7-14 day turnaround? Oh go on then.
Peers in focus groups. Camera crews in shops. You in front rooms… All observed behaviour changes behaviour. We bring that down to an absolute minimum wafer thin intrusion.
Relax. Sit back. We do it all for you. Recruit. Collect. Collate. Curate. QC. Transcribe. Translate. Analyse. Delivering to you a set of polished, final films.
The magic is in the natural and in-the-moment environments that we ask people to film themselves in. But there are always options to go back to most respondents if you need to follow the scent of an insight.
Toe-dippingly brilliant insights into consumers’ lives. Immersive baths in the environment of real use. And presumption cleansing showers of often accidental illuminations.
Every project gets you access to our knock-your-socks-off Video Analytics platform. Gratis.
Add external vids for analysis if you need to seek out a more holistic and compelling picture.
Of words. Of faces. Are people positive or negative in what they are talking about? Are they happy or angry (beta)? Catching complex phrases such as “it doesn’t taste sweet” as a negative - when most of the rest - even if good - may only see it as a positive “tastes sweet”.
Two words spelt the same can mean entirely different things. How orange can be a colour and a flavour. How meaning can change in context. We not only do we differentiate, we group into filterable categories such as taste, packaging, awareness etc.
Image recognition that looks inside videos is now available in the platform.
Select, extract and save snippets from any video. Simply. Tested & proven by 9-year-olds.
The only video analytics platform specially tuned to FMCG/CPG brands and idioms. Think Surf and surf. Mars and Mars. How Gruyere is a cheese and a town. Get more meaningful results. Less fluff.
We can even integrate your own words, project codes and references into the search engine for your exclusive or company-wide use.
Share with colleagues or externally through secure, time-limited links - passwords not required. ALL videos, transcripts and audio can easily be downloaded with or without subtitles and used in presentations.
Clip to playlists then open them up to your colleagues for collaborative efforts in building consumer portraits and stories.