Watch Me Think

The global consumer empathy agency

How? The 3 Methodologies

Watch & Ask

 

The respondent will either show themselves doing a task or be in the location relevant to the task and will answer questions you have as they are doing it.

Watch

 

The closest you can get to natural behaviour is to not to ask them anything. To just let them perform the task while being observed. No self or post rationalisation - just watching what they do.

Watch then Ask

 

Explore the System 1 vs System 2, by asking them to use a product or service, but refrain from talking their way through it. Instead, afterwards we ask them to record themselves watching their own behaviours on film and explain what they were doing and why.

The Difference

Singular focus

Mobile ethnography is all we do

Quality

We obsess about quality

We’re particular when it comes to recruiting

People

We’re collaborative in designing the briefs

We do the work for you - no self-service nonsense

We’re people-powered in our analyses, transcriptions and interactions

“You need people if you’re going to understand people”

How

Utilising portable and wearable devices

Self-filming - no moderators present

Objective: the least amount of intrusion during the time and place of real use or consumption

Who

We maintain our own panels

No-one used more than 4x per year to avoid professional respondents

For more challenging recruits we may use 3rd party recruiters

Where

Projects conducted in kitchens, offices, cars, aeroplanes, back gardens, bathrooms - even while showering

No geographical limit (so far). 64 countries and counting

Process

Establish Goals

We get to understand your goals and ideal outcomes

Create the Brief

Together, we create the brief

Signoff

We Execute

Recruit the specified participants

Manage their participation

QC all inputs

Human Transcribe their videos

You get the goods

You are given access to videos via a Video Management Platform

Plus, all the deliverables in your chosen solution: Qualitative Behavioural Research, Consumer Closeness or Bring to Life

Watch Me Think is Thinkin' about ...

EMEA

Alistair Vince
LinkedIn +44 7545 596402

Americas

Cara Cosentino
LinkedIn +1 708-638-1982

Asia

John Hoctor
LinkedIn +61 403 222 962

Are you a Market Researcher?

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Like to see and chat more about our methodologies and services? Uncover the truth behind people’s actions and behaviours?

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Our video insights platform is specially designed for the market research industry. We have a forever-free tier access available to all Market Researchers.

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Are you a Consumer?

Earn money by filming your thoughts

Our inquisitive clients just LOVE to know what’s going on in your head. That’s why we’ll pay you for showing your thoughts in action.

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