Watch Me Think
The global consumer empathy agency
Qual with video is what we do
And it’s what we have done for the last 9 years
As we socially distance ourselves, the need to stay connected to consumers and their rapidly changing behaviour is more important than ever. As is the need for alternatives to focus groups, in-home visits and accompanied shops.
Our consumer closeness programmes, which use consumer-made videos as the source, make that possible in 64 markets.
Our qualitative researchers then review those videos and deliver actionable insights and solutions for your business.
Anyone can tell you that behaviours and sentiments have changed. Knowing the ‘so what?’ is where you’ll find the magic.
How? The 3 Methodologies
Watch & Ask
The respondent will either show themselves doing a task or be in the location relevant to the task and will answer questions you have as they are doing it.
Watch
The closest you can get to natural behaviour is to not to ask them anything. To just let them perform the task while being observed. No self or post rationalisation - just watching what they do.
Watch then Ask
Explore the System 1 vs System 2, by asking them to use a product or service, but refrain from talking their way through it. Instead, afterwards we ask them to record themselves watching their own behaviours on film and explain what they were doing and why.
The Difference
Singular focus
Mobile ethnography is all we do
Quality
We obsess about quality
We’re particular when it comes to recruiting
People
We’re collaborative in designing the briefs
We do the work for you - no self-service nonsense
We’re people-powered in our analyses, transcriptions and interactions
“You need people if you’re going to understand people”
How
Utilising portable and wearable devices
Self-filming - no moderators present
Objective: the least amount of intrusion during the time and place of real use or consumption
Who
We maintain our own panels
No-one used more than 4x per year to avoid professional respondents
For more challenging recruits we may use 3rd party recruiters
Where
Projects conducted in kitchens, offices, cars, aeroplanes, back gardens, bathrooms - even while showering
No geographical limit (so far). 64 countries and counting
Process
Establish Goals
We get to understand your goals and ideal outcomes
Create the Brief
Together, we create the brief
Signoff
We Execute
Recruit the specified participants
Manage their participation
QC all inputs
Human Transcribe their videos
You get the goods
You are given access to videos via a Video Management Platform
Plus, all the deliverables in your chosen solution: Qualitative Behavioural Research, Consumer Closeness or Bring to Life
A cheat-sheet way to stay on top of the world of market research
Sign your soul up ~ pets taken in part-exchange ~
Say hello to
Robert