Real lives on video.
Analysed, managed and curated by humans

Too much consumer research is based on claimed behaviour (what people say), rather than observed behaviour (what people do).

Watch Me Think is a specialist consumer research agency that uses the power of video to capture and analyse observed behaviour, marrying it with claimed behaviour, to bring you closer to the truth behind people’s decision making and patterns of use.

Everybody lies. Every body shows the truth.
I found the machine really easy to install
It took him 25 mins

How to get to the truth

How do you get from observation to insight? How best to identify the enablers and barriers?


We don’t seek commentaries. This is about responding to stimuli.

People are given tasks. Within an occasion. Their use is real, in the appropriate place, at the appropriate time, in the typical company of friends or family. They are not asked to explain themselves while doing the task.

This can be layered with screen recording techniques. With self-review observations. Bringing you additional meaning and insight.

Screen Record Methodology

Walking in *your* shoes

Our world-class Research Teams are led by highly-trained and hugely experienced researchers in the Americas, Europe and Asia/Australasia.

All have held senior roles in major companies such as Unilever, PepsiCo, and Mondelez.

They know first-hand the situations you face. They listen to you. They get to know and empathise with your needs and the demands placed on you. They always tailor their findings to practical, actionable advice that you can use.

Working with an Operations Specialist, they ensure your briefs and requests are delivered on time, to specification, and to your delight.

Self Review Methodology

The Analysis

Benefit from 4 angles of analysis on observed behaviours to help you get to that truth.

By the Subjects Themselves

Uniquely, we can get “Thinkers” to review and analyse their own actions

By our Experts

Qualitative Research experts analyse and place meaning on what they observe

By our Machines

We run everything we collect through our unique pattern libraries to unlock, group and identify observed as well as spoken behaviours

By Consumer Peers

Uniquely, we can ask like-for-like consumers to review what they observe, and compare this to their own behaviours.

The Deliverables

A full suite of usable outputs for you:

Actionable advice

What we’d do if we were in your shoes, based on what we’ve seen

Qualitative Report

If requested, a qualitative report on the findings, insights and meanings

Playlists Highlight Reels

If requested, themed playlists and professionally created story-telling reels to bring home the truths uncovered to your internal and external stakeholders.

On-site Presentations

If requested, on-site presentations and workshops of the findings, insights and meanings

All the Footage

Your entire library of project videos collected by us - indexed and human transcribed

What are the Truths you're looking for?

We have years of experience uncovering the truths within:

Particular occasions from consumers’ perspectives

How consumers interact with new products, packaging or services

How consumers shop a category across different channels

Consumer tensions during a usage occasion

What needs to do done to make your products more relevant to consumers

How the product experience can be optimised

Anyone can put a logo up

Continuing the theme of finding the truth, we think you’d gain much more value - no varnish - talking directly with some of our existing clients? Just drop us a line and we’ll hook you up.

"Watch Me Think has been really critical in bringing consumers to life in our business as part of our wider consumer closeness programme [...] The impact has been huge, particularly to our business planning process."

Vanda Noakes Head of Global Strategic Insights

"The workshop [where each participant reviewed a set of consumer videos] landed very, very well with everybody in the room [...] And because they’d all been so involved [...] they actually felt an emotional attachment to these target audiences. Which was music to my ears as a business partner.”

Katie Scott CMI Business Partner

Watch Me Think is Thinkin' about ...

Free Video Management Platform

Truths observed in videos can be hard to mine and hard to manage.

That’s why you get complimentary access to a video management platform that cracks open what’s inside them. Find and investigate insights at any point within any transcribed video. (It’s something that some other agencies charge extra for.)

What before would take you hours, now takes minutes

Select, clip out, collate, compile and share with external agencies

Invite your colleagues to collaborate with you on creating shareable playlists for key behaviours, triggers, barriers, enablers etc

Easily find the evidence you need

Emotional analysis, meaning analysis, image recognition, location ident - it’s all there

Non-verbal actions are also transcribed


John Hicks

LinkedIn +44 7968 696962



John Hoctor

LinkedIn +61 403 222 962

Are you a Market Researcher?

Request a Demo

Like to see and chat more about our methodologies and services? Uncover the truth behind people’s actions and behaviours?

Take our Video Insights Platform for a free spin

Our video insights platform is specially designed for the market research industry. We have a forever-free tier access available to all Market Researchers.

Sign up and analyse videos

Are you a Consumer?

Earn money by filming your thoughts

Our inquisitive clients just LOVE to know what’s going on in your head. That’s why we’ll pay you for showing your thoughts in action.

Sign up to review products

Or find out more

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