Ta-da’s that deliver Ah-ha’s
We’re a team of market research Strategy Brains who help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.
Chat research with usImagine how many products you’d sell if the decisions were based on what people really did?
Watch Me Explore
Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.
Learn moreWatch Me Develop
Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.
Learn moreWatch Me Use
See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.
Learn moreWatch Me Shop
Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.
Learn moreDust, fluff and fur-ball free recommendations
Watch real behaviour, from your desk
People can’t reliably tell you a lot of the answers because they don’t always know them. But with video, they can show you. Thinkers (respondents) record high quality videos at the time, in the place and with the people they’d normally be with.
You get the brief. And an opinion
Machines will miss the non-verbal cues and the what’s being said by not being said. So we use humans to do our analysis. Our Strategy Brains do the critical thinking for you. They’ll watch the videos and deliver high quality, “If-It-Were-Our-Money” recommendations that you can trust and act upon.
You don’t have to lift a finger
We design, set-up and run all of the fieldwork for you. We’re annoyingly picky about the quality and ensure all video responses fulfil the brief to a top notch standard. We’ve run video ethnography in 65 countries around the world. And we’ve done so since 2011, so we aren’t going to mess it up.
What’s more costly than quality research?
…Cheap research. Quality is our bastion. And that means we aren’t the cheapest. But you’re getting a time-saving, business-impacting, worth-its-weight-in-gold commission. And cheap can’t give you that.