Consumer Insights Grow and sustain your brand
By understanding genuine consumer behaviour and putting the people you want to engage at the heart of your thinking.
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If-It-Were-Our-Money recommendations that you can trust and act upon
Start innovation projects with real consumer problems and make product decisions based on consumer facts, rather than internal hunches.
Observe people using your product at the time, in the place and with the people they would normally be with.
Keep the consumer at the forefront of decision making with outputs that will engage all of the business.
Cheat sheet checklist: Where we can help
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7P analysis – product, place, pack, price, promotion, proposition and purchase intent |
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How do people shop my brand |
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Customer segmentation creation |
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Demand spaces creation |
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Usage occasions and opportunities |
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Pack testing |
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Brand restage testing |
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NPD concept testing |
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NPD prototype testing |
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Brand keys / diamonds / pyramids |
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Brand awareness & equity tracking |
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Product performance vs competitor/s |
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How do consumers use a product we are considering launching into |
“Working with WMT allows us to truly bring the consumer voice into the business. With insightful value added analysis, the consumer voice is made front and centre of senior decision making.”
What we do…
Watch Me Explore
Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.
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Watch Me Develop
Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.
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Watch Me Use
See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.
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Watch Me Shop
Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.
Learn moreWe help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.
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EMEA
Say hello to
Jenny
Americas
Say hello to
Amanda
