Consumer Insights Grow and sustain your brand

By understanding genuine consumer behaviour and putting the people you want to engage at the heart of your thinking.

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If-It-Were-Our-Money recommendations that you can trust and act upon

Start innovation projects with real consumer problems and make product decisions based on consumer facts, rather than internal hunches.

Observe people using your product at the time, in the place and with the people they would normally be with.

Keep the consumer at the forefront of decision making with outputs that will engage all of the business.

Cheat sheet checklist: Where we can help

Yes 7P analysis – product, place, pack, price, promotion, proposition and purchase intent
Yes How do people shop my brand
Yes Customer segmentation creation
No Demand spaces creation
Yes Usage occasions and opportunities
Yes Pack testing
Yes Brand restage testing
Yes NPD concept testing
Yes NPD prototype testing
No Brand keys / diamonds / pyramids
No Brand awareness & equity tracking
Yes Product performance vs competitor/s
Yes How do consumers use a product we are considering launching into

“Working with WMT allows us to truly bring the consumer voice into the business. With insightful value added analysis, the consumer voice is made front and centre of senior decision making.”

Iain Amos
Senior Insight Manager,
Twinings

What we do…

Watch Me Explore

Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.

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Watch Me Develop

Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.

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Watch Me Use

See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.

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Watch Me Shop

Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.

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We help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.

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EMEA

Americas

Asia-Pacific