Who it's for

Consumer insights: Grow and sustain your brand

By understanding genuine consumer behaviour and putting the people you want to engage at the heart of your thinking.

  • Start innovation projects with real consumer problems
  • Make product decisions based on consumer facts, rather than internal hunches
  • Observe people using your product at the time, in the place and with the people they would normally be with
  • Keep the consumer at the forefront of decision making with outputs that will engage all of the business
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Where we can help cheatsheet

Yes 7P analysis – product, place, pack, price, promotion, proposition and purchase intent
Yes How do people shop my brand
Yes Customer segmentation creation
No Demand spaces creation
Yes Usage occasions and opportunities
Yes Pack testing
Yes Brand restage testing
Yes NPD concept testing
Yes NPD prototype testing
No Brand keys / diamonds / pyramids
No Brand awareness & equity tracking
Yes Product performance vs competitor/s
Yes How do consumers use a product we are considering launching into

“Working with WMT allows us to truly bring the consumer voice into the business. With insightful value added analysis, the consumer voice is made front and centre of senior decision making”

Iain Amos Senior Insight ManagerTwinings

A highly experienced research team

Our seasoned research team have come from senior roles in companies such as Unilever, Pepsi, Mondelez, P&G, Dyson and Campbell Arnott’s. They have the triple benefit of experience in client side shoes, the brains to help shape your briefs, and the expertise to give business recommendations.

Consultative research partners

Sure. We’re quality analytical folk. But we’re also consultative. We work in partnership with you and take the time to understand your business, objectives and challenges. That all helps us to do our job well, so you can do yours even better.

We deliver the brief. And an opinion

No antihistamines required. All deliverables are dust, fluff and fur-ball free. We believe in “If-It-Were-Our-Money” recommendations that consider both the business and research objectives.

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Chat with a researcher

EMEA

Jenny Hearne

Americas

Amanda Pizarek

Asia

Susan Spanitz

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