Consumer insights: Grow and sustain your brand
By understanding genuine consumer behaviour and putting the people you want to engage at the heart of your thinking.
- Start innovation projects with real consumer problems
- Make product decisions based on consumer facts, rather than internal hunches
- Observe people using your product at the time, in the place and with the people they would normally be with
- Keep the consumer at the forefront of decision making with outputs that will engage all of the business
Where we can help cheatsheet |
|
| Yes | 7P analysis – product, place, pack, price, promotion, proposition and purchase intent |
| Yes | How do people shop my brand |
| Yes | Customer segmentation creation |
| No | Demand spaces creation |
| Yes | Usage occasions and opportunities |
| Yes | Pack testing |
| Yes | Brand restage testing |
| Yes | NPD concept testing |
| Yes | NPD prototype testing |
| No | Brand keys / diamonds / pyramids |
| No | Brand awareness & equity tracking |
| Yes | Product performance vs competitor/s |
| Yes | How do consumers use a product we are considering launching into |
“Working with WMT allows us to truly bring the consumer voice into the business. With insightful value added analysis, the consumer voice is made front and centre of senior decision making”
Iain Amos
Senior Insight Manager
A highly experienced research team
Our seasoned research team have come from senior roles in companies such as Unilever, Pepsi, Mondelez, P&G, Dyson and Campbell Arnott’s. They have the triple benefit of experience in client side shoes, the brains to help shape your briefs, and the expertise to give business recommendations.
Consultative research partners
Sure. We’re quality analytical folk. But we’re also consultative. We work in partnership with you and take the time to understand your business, objectives and challenges. That all helps us to do our job well, so you can do yours even better.
We deliver the brief. And an opinion
No antihistamines required. All deliverables are dust, fluff and fur-ball free. We believe in “If-It-Were-Our-Money” recommendations that consider both the business and research objectives.
