Packaging See your pack’s life stages

From on shelf stand out to disposal, develop packaging based on real consumer behaviour.

If-It-Were-Our-Money recommendations that you can trust and act upon

Put the end user at the centre of packaging design.

Hear and see people’s reactions to pack design, graphics and claims.

See how people use packaging over time to make fully informed decisions, instead of relying on single-moment evaluations.

Cheat sheet checklist: Where we can help

	Packaging life stages
	Packaging functionality testing
	Graphics and claims testing
	Usability testing
	Current packaging use cases for NPD and innovation
	Packaging / concept fit testing

“I have always been so pleased with Watch Me Think’s attention to detail, timely and informative responses, as well as their continued ability to deliver actionable insights. My team have been very pleased with the insights this methodology has been able to capture and the ‘wow’ moments that we as an R&D team wouldn’t have known about or seen without seeing our consumers using our products in their own homes.”

Kelly Millen

Hair Care Technical Insight Specialist,

Unilever

What we do…

Watch Me Explore

Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.

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Watch Me Develop

Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.

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Watch Me Use

See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.

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Watch Me Shop

Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.

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