Packaging See your pack’s life stages
From on shelf stand out to disposal, develop packaging based on real consumer behaviour.
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If-It-Were-Our-Money recommendations that you can trust and act upon
Put the end user at the centre of packaging design.
Hear and see people’s reactions to pack design, graphics and claims.
See how people use packaging over time to make fully informed decisions, instead of relying on single-moment evaluations.
Cheat sheet checklist: Where we can help
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Packaging life stages |
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Packaging functionality testing |
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Graphics and claims testing |
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Usability testing |
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Current packaging use cases for NPD and innovation |
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Packaging / concept fit testing |
“I have always been so pleased with Watch Me Think’s attention to detail, timely and informative responses, as well as their continued ability to deliver actionable insights. My team have been very pleased with the insights this methodology has been able to capture and the ‘wow’ moments that we as an R&D team wouldn’t have known about or seen without seeing our consumers using our products in their own homes.”
What we do…
Watch Me Explore
Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.
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Watch Me Develop
Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.
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Watch Me Use
See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.
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Watch Me Shop
Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.
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EMEA
Say hello to
Jenny
Americas
Say hello to
Amanda
