Marketing See consumers in their world

Speak in your target audience’s language by observing them in the places they use, discuss and buy your product.

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If-It-Were-Our-Money recommendations that you can trust and act upon

Base your strategy on actual consumer behaviour, rather than claimed, retrospective accounts.

Develop new brand opportunities by observing and understanding unmet consumer needs.

Create marketing content rooted in reality by getting an unfiltered view of your consumers using your brand in-situ.

Understand your real competition through a consumer lens, by observing the occasion in which you want to play.

Cheat sheet checklist: Where we can help

Yes 7P analysis – product, place, pack, price, promotion, proposition and purchase intent
Yes How do people shop my brand
No Customer segmentation creation
No Demand spaces creation
Yes Usage occasions and opportunities
Yes Pack testing
Yes Brand restage testing
Yes NPD concept testing
Yes NPD prototype testing
No Brand keys / diamonds / pyramids
No Brand awareness & equity tracking
Yes Product performance vs competitor/s

“We were looking for a research solution that gave an ‘extra’ level of insight to help support the development of a proposition and the all important retailer sell in. Watch Me Think gave us exactly what we needed and really allowed the consumers to interact with the products and consider the proposition over a longer period of time in their own homes and an environment they felt truly relaxed in, ultimately leading to greater insight and feedback.”

Michael Holton
Brand Marketing Manager,
Addo

What we do…

Watch Me Explore

Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.

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Watch Me Develop

Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.

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Watch Me Use

See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.

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Watch Me Shop

Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.

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We help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.

Chat research with a Strategy Brain

EMEA

Americas

Asia-Pacific