Who it's for

Category management: Show leadership and vision in a category

Through understanding genuine shopper and consumer behaviour

  • Be the category expert and provide the ‘whys’ behind your continuous data
  • Explore the category through the eyes of your consumers to help shape the vision and drivers that grow the category, as well as your brands
  • Make clear recommendations to your retail partners based on the actual behaviour of their shoppers
  • Create engaging and truthful category stories using consumer-made footage
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Where we can help cheatsheet

No Decision hierarchies
Yes Barriers and triggers
Yes Category definition / funnel / scope
Yes Understanding the impact of changes in-store and online
Yes Category drivers (to achieve category vision)
Yes How the shopper shops my category
Yes New product performance
Yes NPD concept testing
No Online taxonomy
Yes Category stories for NPD
Yes Shopper journey / path to purchase for category

“From the moment we briefed the project to the final delivery, the support from the Watch Me Think team has been first class. They took the time to really understand our research objectives in detail, ensuring they were set up to deliver exactly what we were looking for. The quality of their outputs is second to none and I’d highly recommend them as a strategic research partner - clear insight, actionable recommendations which are delivered in a really engaging and professional manner”

Mark Bentley Category Controller

We deliver the brief. And an opinion

No antihistamines required. All deliverables are dust, fluff and fur-ball free. We believe in “If-It-Were-Our-Money” recommendations that consider both the business and research objectives.

An easy, fast, high-value, low-effort commission

5-second punches of illumination; argument-winning highlight reels; 1-page exec summaries; full qual reports. We’ll even come and present the findings for you, should you wish. Nothing is spared to make this an easy, fast, high-value, low-effort commission. Projects can be completed in <14 days in >40 countries.

We’ve been doing this since 2011

We’ve been doing video ethnography since 2011. For us that means we’re officially getting old. But for you? For you it means you can get on with the million and one other things needing your attention. Maybe even have time to make a cup of tea. All in the knowledge that we have it in hand and will deliver quality research on time.

Chat with a researcher

EMEA

Jenny Hearne

Americas

Amanda Pizarek

Asia

Susan Spanitz

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