Category Management Show leadership and vision
Grow the category through understanding genuine shopper and consumer behaviour.
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If-It-Were-Our-Money recommendations that you can trust and act upon
Be the category expert and provide the ‘why’s behind your continuous data.
Explore the category through the eyes of your consumers to help shape the vision and drivers that grow the category, as well as your brands.
Make clear recommendations to your retail partners based on the actual behaviour of their shoppers.
Create engaging and truthful category stories using consumer-made footage.
Cheat sheet checklist: Where we can help
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Decision hierarchies |
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Barriers and triggers |
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Category definition / funnel / scope |
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Understanding the impact of changes in-store and online |
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Category drivers (to achieve category vision) |
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How the shopper shops my category |
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New product performance |
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NPD concept testing |
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Online taxonomy |
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Category stories for NPD |
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Shopper journey / path to purchase for category |
“Working with WMT allows us to truly bring the consumer voice into the business. With insightful value added analysis, the consumer voice is made front and centre of senior decision making.”
What we do…
Watch Me Explore
Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.
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Watch Me Develop
Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.
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Watch Me Use
See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.
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Watch Me Shop
Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.
Learn moreWe help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.
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EMEA
Say hello to
Jenny
Americas
Say hello to
Amanda
