Shopper Insights From good to great
Observe actual shopper behaviour to identify tensions, workarounds and untapped potential for your brand.
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If-It-Were-Our-Money recommendations that you can trust and act upon
Watch how people shop across different channels, both in-store and online, without interrupting their natural behaviour.
Uncover the whole shopping mission by seeing people pre, during and post-shop.
Hear and see where shoppers would expect to find a new product concept and why, rather than rely on the retailer to tell you where to place NPD.
See the shopping environment through the eyes of the shopper and understand what isn’t working and why.
Cheat sheet checklist: Where we can help
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How the shopper shops in a particular channel |
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Shopper missions by channel and category |
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Understand the impact of changes in-store /online |
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Big themes / trends and how these affect shopping |
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Shopping of the future |
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Global learnings |
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Shopper journey / path to purchase |
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Build new purchase decision hierarchies |
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Add context to current purchase decision hierarchies |
“Working with WMT allows us to truly bring the consumer voice into the business. With insightful value added analysis, the consumer voice is made front and centre of senior decision making”
What we do…
Watch Me Explore
Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.
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Watch Me Develop
Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.
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Watch Me Use
See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.
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Watch Me Shop
Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.
Learn moreWe help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.
Chat research with a Strategy Brain
EMEA
Say hello to
Jenny
Americas
Say hello to
Amanda
