Innovation & Product Development Develop better products & packs

Make solid, informed product development decisions, based on in-situ behaviours.

Chat research with us

If-It-Were-Our-Money recommendations that you can trust and act upon

Start innovation projects by identifying real consumer problems to solve, rather than following internal hypothesis.

Test your prototypes in the hustle and bustle of the real world, rather than artificial environments, and understand how this usage changes over time.

Use authentic consumer language and responses to refine the concept and proposition for your communication plans.

Get inspiration for where to innovate next by seeing how consumers use and perceive competitors.

Cheat sheet checklist: Where we can help

Yes White space identification
Yes Current behavior and empathy building (consumer immersions)
Yes Prototype testing
Yes Product / concept fit
Yes Product design
Yes Functionality testing
Yes Competitive benchmarking / brand perceptions
Yes Post launch product review
Yes In home use testing
No Drivers of liking
No Descriptive analysis / trained panel sensory profiling
No Quantitative validation
No Consumer sensory labs / rapid prototyping

“I have always been so pleased with Watch Me Think’s attention to detail, timely and informative responses, as well as their continued ability to deliver actionable insights. My team have been very pleased with the insights this methodology has been able to capture and the ‘wow’ moments that we as an R&D team wouldn’t have known about or seen without seeing our consumers using our products in their own homes.”

What we do…

Watch Me Explore

Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.

Learn more

Watch Me Develop

Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.

Learn more

Watch Me Use

See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.

Learn more

Watch Me Shop

Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.

Learn more

We help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.

Chat research with a Strategy Brain

EMEA

Americas

Asia-Pacific