Innovation & Product Development Develop better products & packs
Make solid, informed product development decisions, based on in-situ behaviours.
Chat research with us
If-It-Were-Our-Money recommendations that you can trust and act upon
Start innovation projects by identifying real consumer problems to solve, rather than following internal hypothesis.
Test your prototypes in the hustle and bustle of the real world, rather than artificial environments, and understand how this usage changes over time.
Use authentic consumer language and responses to refine the concept and proposition for your communication plans.
Get inspiration for where to innovate next by seeing how consumers use and perceive competitors.
Cheat sheet checklist: Where we can help
|
White space identification |
|
|
Current behavior and empathy building (consumer immersions) |
|
|
Prototype testing |
|
|
Product / concept fit |
|
|
Product design |
|
|
Functionality testing |
|
|
Competitive benchmarking / brand perceptions |
|
|
Post launch product review |
|
|
In home use testing |
|
Drivers of liking |
|
|
Descriptive analysis / trained panel sensory profiling |
|
|
Quantitative validation |
|
|
Consumer sensory labs / rapid prototyping |
“I have always been so pleased with Watch Me Think’s attention to detail, timely and informative responses, as well as their continued ability to deliver actionable insights. My team have been very pleased with the insights this methodology has been able to capture and the ‘wow’ moments that we as an R&D team wouldn’t have known about or seen without seeing our consumers using our products in their own homes.”
What we do…
Watch Me Explore
Identify new innovation opportunities for products or services that will solve a genuine problem, by letting people show you what motivates and frustrates them.
Learn more
Watch Me Develop
Ensure concepts and prototypes are right before scaling up. And save time, money and iterations, by refining your concepts and testing your prototypes in-situ.
Learn more
Watch Me Use
See what’s working and what needs to be improved. By testing your products in-context and seeing how people use it, talk about it, discover it and look for it.
Learn more
Watch Me Shop
Identify shopper-led growth opportunities, or see the competitive landscape from a shopper perspective, by observing authentic in-store and online behaviour.
Learn moreWe help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.
Chat research with a Strategy Brain
EMEA
Say hello to
Jenny
Americas
Say hello to
Amanda
