Innovation & product development: Make solid, informed product development decisions
Based on actual, in-situ behaviours
- Start innovation projects by identifying real consumer problems to solve, rather than following internal hypothesis
- Test your prototypes in the hustle and bustle of the real world, rather than artificial environments, and understand how this usage changes over time
- Use authentic consumer language and responses to refine the concept and proposition for communication plans
- Get inspiration for where to innovate next by seeing how consumers use and perceive competitors
Where we can help cheatsheet |
|
| Yes | White space identification |
| Yes | Current behavior and empathy building (consumer immersions) |
| Yes | Prototype testing |
| Yes | Product / concept fit |
| Yes | Product design |
| Yes | Functionality testing |
| Yes | Competitive benchmarking / brand perceptions |
| Yes | Post launch product review |
| Yes | In home use testing |
| No | Drivers of liking |
| No | Descriptive analysis / trained panel sensory profiling |
| No | Quantitative validation |
| No | Consumer sensory labs / rapid prototyping |
“I have always been so pleased with Watch Me Think's attention to detail, timely and informative responses, as well as their continued ability to deliver actionable insights. My team have been very pleased with the insights this methodology has been able to capture and the ‘wow’ moments that we as an R&D team wouldn’t have known about or seen without the ability of being able to see our consumers using and experiencing our products in their own homes.”
Kelly Millen
Hair Care Technical Insight Specialist
A highly experienced research team
Our seasoned research team have come from senior roles in companies such as Unilever, Pepsi, Mondelez, P&G, Dyson and Campbell Arnott’s. They have the triple benefit of experience in client side shoes, the brains to help shape your briefs, and the expertise to give business recommendations.
Consultative research partners
Sure. We’re quality analytical folk. But we’re also consultative. We work in partnership with you and take the time to understand your business, objectives and challenges. That all helps us to do our job well, so you can do yours even better.
We deliver the brief. And an opinion
No antihistamines required. All deliverables are dust, fluff and fur-ball free. We believe in “If-It-Were-Our-Money” recommendations that consider both the business and research objectives.
