Sensory & Consumer Science Design better product solutions

If-It-Were-Our-Money recommendations that you can trust and act upon

Observe how people store, prepare, consume and dispose of a product in their own environment and understand the overall experience.

Put early prototypes in the hands of consumers and use their natural behaviours to narrow your focus, rather than rely on internal hunches.

Watch people interact with and talk about your product, and use their voice to guide the product concept fit.