Sensory & consumer science: Design product solutions based on real-life, in-situ behaviours
And back the ideas that are exciting to consumers
- Observe how people store, prepare, consume and dispose of a product in their own environment and understand the overall experience
- Put early prototypes in the hands of consumers and use their natural behaviours to narrow your focus, rather than rely on internal hunches
- Watch people interact with and talk about your product, and use their voice to guide the product concept fit
Where we can help cheatsheet |
|
| Yes | White space identification |
| Yes | Current behavior and empathy building |
| Yes | Prototype testing |
| Yes | Product / concept fit |
| Yes | Product design |
| Yes | Post launch product review |
| Yes | In home use testing |
| No | Drivers of liking |
| No | Descriptive analysis |
| No | Quantitative validation |
“I have always been so pleased with Watch Me Think's attention to detail, timely and informative responses, as well as their continued ability to deliver actionable insights. My team have been very pleased with the insights this methodology has been able to capture and the ‘wow’ moments that we as a team wouldn’t have known about or seen without the ability of being able to see our consumers using and experiencing our products in their own homes.”
Kelly Millen
Hair Care Technical Insight Specialist
A highly experienced research team
Our seasoned research team have come from senior roles in companies such as Unilever, Pepsi, Mondelez, P&G, Dyson and Campbell Arnott’s. They have the triple benefit of experience in client side shoes, the brains to help shape your briefs, and the expertise to give business recommendations.
Consultative research partners
Sure. We’re quality analytical folk. But we’re also consultative. We work in partnership with you and take the time to understand your business, objectives and challenges. That all helps us to do our job well, so you can do yours even better.
We deliver the brief. And an opinion
No antihistamines required. All deliverables are dust, fluff and fur-ball free. We believe in “If-It-Were-Our-Money” recommendations that consider both the business and research objectives.
