Solution

Identify people-led growth opportunities

Identity opportunities to solve a genuine consumer or shopper problem. From shopping the category to in-situ usage behaviour, only they can show you what's needed to make their lives better.

Setting up a razor subscription
  • Discover what motivates people and the benefits they seek
  • Understand their frustrations with the current offerings
  • Back the ideas that are exciting consumers, rather than the ones senior staff or retailers have suggested
  • Benchmark the category against how well it's meeting consumer needs

“We commissioned Watch Me Think to help us better understand the guest experience implications of order & pay apps in pubs, bars and restaurants including what’s working well and what needs to be improved for the future. From the moment we briefed the project to the final delivery, the support from the Watch Me Think team has been first class. The quality of their outputs is second to none and I’d highly recommend them as a strategic research partner - clear insight, actionable recommendations which are delivered in a really engaging and professional manner.”

Mark Bentley Category Controller

How it works

Briefing

We’ll have a chat to understand more about your business, your needs and your objectives. What’s the mood of the team? How will the outputs be socialised? What hypotheses do you have going into this? Is this at the beginning, middle or end of the project?

Talking through those types of questions means that we can deliver the research in a way that will have the most impact for you and your businesses.

Project set up

Next, we’ll work together on the recruitment spec and video task/s. We can recruit Thinkers (participants) in almost any country based on your key criteria. Each video has a maximum of 10 questions.

Fieldwork

After we’ve recruited and briefed the Thinkers, they'll use their phones to record their videos at the time, in the place and with the people they would normally be with. We’ll manage their participation, QC all inputs and human-transcribe their videos.

Uncovering the ‘so what’ and ‘now what’

Once all the videos and transcriptions are in, it’s time for your qual researcher to start watching and analysing the videos. They’ll build a qualitative findings report and give you the ‘so what’, ‘now what’ and clear business recommendations.

They’ll keep you in the loop throughout the entire process.

Socialising the findings

The key findings are brought to life with highlight reels from the ‘best bits’ of the raw videos, so that you can communicate them effectively and efficiently around your company or division.

You and an unlimited number of the team also get access to all of the raw footage in the secure Watch Me Think web application, from where you can search, clip and share the videos to your heart’s content.

Chat with a researcher

EMEA

Jenny Hearne

Americas

Amanda Pizarek

Asia

Susan Spanitz

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