Solution

Improve a product post launch

Increase post launch success by building consumer and shopper led hypotheses as to what is working and what needs to be improved.

Setting up a new vape product
  • Discover what’s working or not working across the 7 key brand levers: Promotion, place, price, pack, product, proposition and purchase intent
  • Witness how well your pack stands out amongst the crowd and what shoppers look for when inspecting it up close
  • See how your product is being used, the full sensory experience and whether it meets expectations
Shopping for a recently launched snack bar
  • Hear what consumers think of the overall proposition and whether it’s unique, relevant or needed
  • Understand when, where and how they use it; what it’s replacing and what could be improved
  • Reveal how consumers perceive a competitor launch to inspire, challenge and teach innovation teams

“If-It-Were-Our-Money” recommendations

Post launch review of Gatsby Chocolate

See an example Post Launch Consumer Review

“Britvic commissioned a Post Launch Consumer Review with Watch Me Think to get a deeper understanding of a competitor product. From commission to delivery, Watch Me Think acted and advised strategically – setting us up with the right methodology and analysing and delivering a report with key actionable insights. The team were quick to respond, personable and incredibly knowledgeable. The work delivered is of huge value to the Britvic brand and we look forward to working with WMT again.”

Charlie Jenkins Consumer Insights Manager

How it works

Briefing

We’ll have a chat to understand more about your business, your needs and your objectives. What’s the mood of the team? How will the outputs be socialised? What hypotheses do you have going into this? Is this at the beginning, middle or end of the project?

Talking through those types of questions means that we can deliver the research in a way that will have the most impact for you and your businesses.

Project set up

Next, we’ll work together on the recruitment spec and video task/s. We can recruit Thinkers (participants) in almost any country based on your key criteria. Each video has a maximum of 10 questions.

Fieldwork

After we’ve recruited and briefed the Thinkers, they'll use their phones to record their videos at the time, in the place and with the people they would normally be with. We’ll manage their participation, QC all inputs and human-transcribe their videos.

Uncovering the ‘so what’ and ‘now what’

Once all the videos and transcriptions are in, it’s time for your qual researcher to start watching and analysing the videos. They’ll build a qualitative findings report and give you the ‘so what’, ‘now what’ and clear business recommendations.

They’ll keep you in the loop throughout the entire process.

Socialising the findings

The key findings are brought to life with highlight reels from the ‘best bits’ of the raw videos, so that you can communicate them effectively and efficiently around your company or division.

You and an unlimited number of the team also get access to all of the raw footage in the secure Watch Me Think web application, from where you can search, clip and share the videos to your heart’s content.

Chat with a researcher

EMEA

Jenny Hearne

Americas

Amanda Pizarek

Asia

Susan Spanitz

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