Solution

Improve a product pre launch

Maximise success and understand what needs to be improved before launch by reviewing your product in real-world contexts.

Trying a new fabric spray
  • See where consumers expect to find your product in store, where it should be positioned on the shelf and hear their attitudes towards pricing
  • Understand your competitive set and product positioning by seeing how the consumer will fit your product into their repertoire and routines
  • Ensure that the packaging enhances the usage experience and meets expectations
Discussing and tasting hard seltzer
  • Refine your communications based on the language consumers are using to describe your product
  • Minimise the risk of failure when products developed in one market are considered for launch in another, by understanding what matters to local consumers and why
  • Collect consumer and shopper feedback that can be used to engage the retailer prior to launch

“If-It-Were-Our-Money” recommendations

Pre launch review of the No Big Deal detergent

See an example Pre Launch Consumer Review

“Over the years, the Watch Me Think team have been trusted partners. Their pre-launch solution has been a fantastic way of highlighting the barriers and opportunities, as well as an engagement tool with retailers, on both our local and lift & launch innovation projects.”

Munisha Vanmali Consumer Insights ManagerCoca Cola

How it works

Briefing

We’ll have a chat to understand more about your business, your needs and your objectives. What’s the mood of the team? How will the outputs be socialised? What hypotheses do you have going into this? Is this at the beginning, middle or end of the project?

Talking through those types of questions means that we can deliver the research in a way that will have the most impact for you and your businesses.

Project set up

Next, we’ll work together on the recruitment spec and video task/s. We can recruit Thinkers (participants) in almost any country based on your key criteria. Each video has a maximum of 10 questions.

If you’re testing a product or concept, we’ll also agree on the best way to ship them. Including blind packing, allergen labelling and GDPR compliancing.

Fieldwork

After we’ve recruited and briefed the Thinkers, they'll use their phones to record their videos at the time, in the place and with the people they would normally be with. We’ll manage their participation, QC all inputs and human-transcribe their videos.

Uncovering the ‘so what’ and ‘now what’

Once all the videos and transcriptions are in, it’s time for your qual researcher to start watching and analysing the videos. They’ll build a qualitative findings report and give you the ‘so what’, ‘now what’ and clear business recommendations.

They’ll keep you in the loop throughout the entire process.

Socialising the findings

The key findings are brought to life with highlight reels from the ‘best bits’ of the raw videos, so that you can communicate them effectively and efficiently around your company or division.

You and an unlimited number of the team also get access to all of the raw footage in the secure Watch Me Think web application, from where you can search, clip and share the videos to your heart’s content.

Chat with a researcher

EMEA

Jenny Hearne

Americas

Amanda Pizarek

Asia

Susan Spanitz

Pulled plug

Crumbs! We lost touch for a moment.